10 AI prompts that audit your SEO.

How to use these (2 minutes)

Each prompt has a “paste this” line. Copy the prompt, paste your real data where it says, and run it. Don’t ask AI to audit from memory — it can’t see your site. It only knows what you feed it. The quality of your paste decides the quality of your audit.

Work through them in order. By prompt 10 you’ll have a findings list most agencies charge for.

01 · Crawlability triage

Finds: pages Google can’t reach or shouldn’t waste crawl budget on.
Paste this: your robots.txt + your Search Console crawl error list.

Act as a technical SEO auditor. Here is my robots.txt:

[PASTE ROBOTS.TXT]

And here are my current crawl errors from Search Console:

[PASTE ERROR LIST]

For each issue: categorize it as Critical, High, or Low, explain in one plain-English sentence why it matters, and give the exact fix. Order the list by impact, most damaging first. Flag anything in robots.txt that accidentally blocks important pages.

02 · Indexation diagnosis

Finds: why pages you published aren’t in Google’s index.
Paste this: total page count, indexed count, and 5 sample unindexed URLs.

My site has [X] published pages but Google has indexed only [Y]. These 5 URLs are published but not indexed:

[PASTE 5 URLS]

For each URL, give the most likely cause (crawl budget, thin content, no internal links, technical block, etc.) and the specific fix. Then tell me the site-wide pattern — is this a technical problem or a content-quality problem?

03 · Title & meta CTR rewrite

Finds: titles and descriptions that waste impressions.
Paste this: a table of your 10 lowest-CTR pages: URL, current title, current description, target keyword, impressions, CTR.

Here are my 10 lowest-CTR pages:

[PASTE TABLE: URL | current title | current description | target keyword | impressions | CTR]

Rewrite each title (max 60 characters) and meta description (max 150 characters) for higher CTR. Rules: put the target keyword near the front, add one specific hook (number, price, "free", or question), no clickbait, no superlatives. Show before/after for each, with character counts.

04 · Content gap clusters

Finds: keywords competitors own that you don’t — grouped into pages worth building.
Paste this: a competitor keyword list (from any SEO tool export).

My competitor ranks for these keywords and I don't:

[PASTE KEYWORD LIST]

Group them into topic clusters — one cluster per page I should build. For each cluster: name it, list its keywords, note the search intent (informational vs commercial), and rank the clusters by opportunity. Tell me the top 3 clusters to build first and why, in one sentence each.

05 · Internal link map

Finds: internal linking opportunities you’re leaving on the table.
Paste this: your sitemap URL list (or top 30 page URLs with titles).

Here are my site's pages:

[PASTE URL + TITLE LIST]

Suggest 10 internal link opportunities I haven't built yet. For each: the source page, the target page, the exact anchor text to use, and one sentence on why this link helps. Prioritize links that push authority to my money pages.

06 · Schema check & fix

Finds: broken or missing structured data.
Paste this: the <head> HTML of your homepage.

Here is my homepage <head> section:

[PASTE HEAD HTML]

Check my schema markup for errors, missing required fields, and missed opportunities (Organization, LocalBusiness, FAQPage, BreadcrumbList). Give me the corrected, complete JSON-LD I should use. Explain each fix in one line.

07 · Duplicate & overlap decisions

Finds: pages cannibalizing each other — and what to do about each pair.
Paste this: the overlapping URLs with a one-line summary of each.

These pages on my site overlap in topic:

[PASTE URL + ONE-LINE SUMMARY EACH]

For each overlapping pair, recommend exactly one: MERGE (combine into one page), CANONICALIZE (keep both, point one at the other), or DIFFERENTIATE (keep both, sharpen each angle). Give the reasoning in one sentence per pair. Flag any keyword cannibalization hurting rankings.

08 · Core Web Vitals, in plain English

Finds: what your speed report actually means — and what to fix first.
Paste this: your PageSpeed Insights issue list.

My PageSpeed report shows these issues:

[PASTE ISSUE LIST]

Explain each issue in plain English — no jargon. Then order the fixes by impact (biggest ranking/user-experience gain first) and give the practical fix for each. Tell me which ones need a developer and which I can do myself.

09 · Local SEO / GBP audit

Finds: what’s holding your map-pack rankings back.
Paste this: business name, categories, review count/rating, and what you know about citations.

Audit my local SEO. Business: [NAME], located in [CITY]. Google Business Profile categories: [LIST]. Reviews: [COUNT] at [RATING] stars. Citations: [DESCRIBE WHAT YOU KNOW].

List everything hurting my map-pack chances, in priority order. For each: the problem, why it matters for local rankings, and the fix. Be specific — no generic "get more reviews" without saying how.

10 · AI search (GEO) visibility check

Finds: why ChatGPT and Perplexity don’t mention your brand — and what’s missing.
Paste this: your homepage’s main content (text only).

When someone asks ChatGPT or Perplexity "[MY SERVICE] in [MY CITY]", my brand is never mentioned. Here is my homepage content:

[PASTE HOMEPAGE TEXT]

Analyze it for AI-search citability: clear entity definition, factual claims with context, structured Q&A, quotable statements. List exactly what's missing that would make an AI answer cite this page, in priority order. Rewrite my three weakest paragraphs so they're quotable.

Where AI lies to you (read this)

These prompts are powerful, but AI has failure modes you must know:

• It invents URLs and data. If it cites a URL, click it. If it quotes a number, check it. It states fiction with total confidence.
• It can’t see your site. It only knows what you paste. Anything it “finds” beyond your paste is a guess — treat it as one.
• Its “best practices” can be outdated. It may suggest things like meta keywords. Cross-check anything that sounds off against current documentation.
• It won’t tell you what matters most for your business. A prioritized list is still generic. Revenue judgment needs a human who understands your market.

Use AI for the mechanical 70%. Keep the judgment 30% human — that’s the part clients actually pay for.