Notes from doing the work.
SEO playbooks, AI prompt packs, and honest teardowns — written from client work, not textbooks. No fluff, no filler.
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Fresh off the desk
10 AI prompts that audit your SEO
Copy-paste prompts that find crawl errors, indexation gaps, weak titles, content gaps and more — plus the honest truth about where AI lies to you. Free, practical, ready to use.
Oct 2026 · 9 min read →
02GEO prompts: get cited by ChatGPT & Perplexity
10 copy-paste tests that show whether AI engines cite your site — plus the honest evidence on what actually moves citations. No myths, no guru claims.
Oct 2026 · 11 min read →
03How to rank in Google AI Overviews
The evidence-graded playbook: what Google confirms, what the data supports, and what’s pure hype — plus the exclusion framework nobody talks about.
Oct 2026 · 12 min read →
04How to get cited by ChatGPT
The honest, evidence-graded playbook: what OpenAI confirms, what the data supports, and what's pure hype — plus the myths that waste your time.
Oct 2026 · 10 min read →
05How to rank in Google AI Mode
Google's AI Mode is the new search. Here's the honest playbook for getting cited in it — what works, what's hype.
Oct 2026 · 8 min read →
06How to check if your website is indexed by Google
Is Google even seeing your site? Four foolproof ways to check — plus what to do if you're invisible.
Oct 2026 · 7 min read →
07Questions to ask before hiring an SEO agency
Nine questions that separate honest agencies from the black-box sellers. Ask these before you sign anything.
Oct 2026 · 9 min read →
On the writing desk
What we’re working on next. No dates promised — we’d rather publish late than publish thin.
7 prompts to find content gaps your competitors miss
Turn a competitor keyword list into a content plan.
12 prompts that write high-CTR meta titles
Titles that earn the click without clickbait.
10 prompts for local SEO
GBP, reviews, and map-pack audits — prompt by prompt.
8 prompts for technical SEO fixes
Crawl, speed, schema — in priority order.
10 prompts for e-commerce SEO
Product and category pages that rank and convert.
The AI content checklist
Publish AI-assisted content without getting penalized.
10 link-building outreach prompts that get replies
Angles, personalization, and follow-ups.
AI vs human: where AI helps SEO and where it lies
An honest map of the boundary.
Reading is good. Knowing your own gaps is better.
Every engagement starts with a free SEO audit — 30 points, screen-recorded walkthrough, yours to keep.